DILAW / Visual brand identity The visual identity is based on few strong visual elements: cutting edge futuristic logo, contemporary typography, colour palette that is a futuristic combination of silver and technical grays, optimistic white and cutting edge fluorescent green from computing world and mesmerising illustration and animation from artist Boldtron from Pekka Agency. The character of Dilaw illustration is Minerva who is the Roman goddess of wisdom and strategic warfare, and the sponsor of arts, trade, and strategy (definition by wikipedia / Minerva). The floating balls in the illustration can be intepreted as yin / yang or right / wrong, future, technology and AI or earth balancing in Minervas thoughts.

CLIENT: DILAW – AI advocates. SERVICES: Visual brand identity YEAR: 2020 CREDITS: 3D artist Boldtron / Pekka Agency, other photos on the website: istockphoto.